Li.plus GmbH is a startup company dealing with battery monitoring and diagnostic systems for easily testing battery systems and providing verifiable data. Together with colleagues from TUM we did a detailed brand analysis, and developed use cases for the Li.plus technology. We designed different model products as well as visionary product concepts according to the specific requirements and circumstances of a startup. The ideas including a tool for quick battery tests in the field and a stationary system as it might be used in production lines of electric vehicles. The new visual appearance shows Li.plus’s identity in various forms of corporate communication.